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Cookie Policy

Last update: Aug 4, 2022

  • 1. What is a cookie?
  • 2. Characteristics of cookies
  • 3. Why do we use cookies?
  • 4. Your cookie preference
  •  5. Cookies on our site
  • 6. How are cookies used by third parties and partners?
  • 7. Data Protection

1. What is a cookie?

Cookies are a small text file containing information that are located in browser directories and downloaded to any internet-using device – such as a computer, tablet or mobile phone – when a website is visited by a user. 

Cookies also perform essential functions, i.e. letting you navigate between pages efficiently, remembering your preferences and generally improving your browsing experience.

Further information on when cookies are used to collect personal information about you is set out below and in our Data Protection Charter.  

2. Characteristics of cookies

Browser cookies can have the following characteristics:

 

- Session cookies are used by the server to store information about a user’s page activities so that a user can easily pick up where she/he left off on the server's pages. They primarily support navigation through the site as they remember which pages you have been on and what interactions you may have had with the site already (e.g. Searching for a particular fund).  Session cookies exist only in temporary memory: Web browsers normally delete session cookies when the user closes the browser.  Session cookies aren’t  used to collect or share personal information. 

- Persistent or tracking cookies are set during a first visit and will expire at a specific date or after a specific length of time, instead of expiring when the web browser is closed as session cookies do. This means that, for the cookie's entire lifespan, its information will be transmitted to the server every time the user visits the website or every time the user views a resource belonging to that website. This cookie will remain on your device until either you clear your cookies or the expiry is reached. They can be used for analytical purposes to track visits over time, for example we could see how many people visited a particular page and then came back to view it again later. Persistent or tracking cookies aren’t used to collect or share personal information.

- First party cookies are set by the website being visited. They belong to the website domain that appears in the browser address bar. In our case, this will be www.petiole.com and its sub-sites and we may set these cookies when you visit in order to recognise you when you return.

- Third party cookies are set by third parties separate from the website being visited. Therefore, they belong to website domains different from the one shown in the address bar. Some web pages can feature content from third-party domains (such as banner ads). Other sites may also set cookies on your device during a visit to our site. These sites will be an approved partner of ours, such as Google, LinkedIn,.

 

3. Why do we use cookies?

We use cookies for the following purposes:

-       Performance: We may use performance-related cookies to assess the use of our website in order to improve its structure, content and functionalities. Our website uses the cookie Google Analytics which collects information and reports website usage statistics.

-       Session management: Cookies may be used to authenticate users, the features used by them and the part(s) of our website that can be accessed by them.

-       Personalization: Cookies can be used to remember information about users in order to show relevant content to such users over time.

Our website may also contain links to external social networks. The use of such links and social networks may result third party cookies being installed. Please note that those social networks are responsible for the personal data processing they perform using cookies. We have no control over the process used by social networks to collect information about your browsing on our site. Those social networks apply their own privacy policies which you should consult on the relevant website.

 

4. Your cookie preference

Our Privacy manager should make it easy for you to enable and disable Petiole cookies but won’t stop all cookies from other websites being set.

In addition, you may delete installed cookies at any time or change the cookie settings in your browser to accept or refuse cookies. This can be done through the setting of your web browser. Please be aware that by refusing the use of some or all cookies, this website might not function in an optimal way. Here are some links to instructions for common browsers:

-       Microsoft Edge: https://support.microsoft.com/en-gb/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09  

-       Google Chrome: https://support.google.com/chrome/answer/95647?hl=en  

-       Apple Safari: https://www.apple.com/uk/support/mac-apps/safari/

-       Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

For other browsers, try searching for "managing cookies in (browser name)".

To opt-out from the Google Analytics cookie, you may download and install the Google Analytics opt-out browser add-on. This add-on instructs the Google Analytics JavaScript to prohibit sending information to Google Analytics.

 5. Cookies on our site

Please find below the list of the cookies typically used by our website:

Strictly Necessary Cookies

These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but if you do so, some parts of the site will not work. These cookies do not store any personal information.

ApplicationCookiesProviderPurposeExpiry date
(retention period)
Websitelaravel_cookie_consent-Authentication & session handlingEnd of session, up to two hours, up to 1000 days
WebsiteXSRF-TOKEN-Authentication & session handlingEnd of session, up to two hours, up to 1000 days

Performance & Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

ApplicationCookiesProviderPurposeExpiry date
(retention period)
Hotjar_hjSessionUser_{site_id}HotjarWeb analysis365 days duration.
Hotjar_hjidHotjarWeb analysis
Hotjar_hjFirstSeenHotjarWeb analysisSession duration.
Hotjar_hjUserAttributesHashHotjarWeb analysisSession duration.
Hotjar_hjCachedUserAttributesHotjarWeb analysisSession duration.
Hotjar_hjViewportIdHotjarWeb analysisSession duration.
Hotjar_hjSession_{site_id}HotjarWeb analysis30 minutes duration.
Hotjar_hjSessionTooLargeHotjarWeb analysisSession duration.
Hotjar_hjSessionRejectedHotjarWeb analysisSession duration.
Hotjar_hjSessionResumedHotjarWeb analysisSession duration.
Hotjar_hjLocalStorageTestHotjarWeb analysisUnder 100ms duration.
Hotjar_hjIncludedInPageviewSampleHotjarWeb analysis30 minutes duration.
Hotjar_hjIncludedInSessionSampleHotjarWeb analysis30 minutes duration.
Hotjar_hjAbsoluteSessionInProgressHotjarWeb analysis30 minutes duration.
Hotjar_hjTLDTestHotjarWeb analysisSession duration.
Hotjar_hjRecordingEnabledHotjarWeb analysisSession duration.
Hotjar_hjRecordingLastActivityHotjarWeb analysisSession duration.
HubSpot__hs_opt_outHubSpotWeb analysisIt expires in 6 months
HubSpot__hs_do_not_trackHubSpotWeb analysisIt expires in 6 months
HubSpot__hs_initial_opt_inHubSpotWeb analysisIt expires in seven days.
HubSpot__hs_cookie_cat_prefHubSpotWeb analysisIt expires in 6 months
HubSpoths_ab_testHubSpotWeb analysisIt expires at the end of the session.
HubSpot_keyHubSpotWeb analysisIt expires in 14 days.
HubSpoths-messages-is-openHubSpotWeb analysisIt expires in 30 minutes.
HubSpoths-messages-hide-welcome-messageHubSpotWeb analysisIt expires in one day.
HubSpot__hsmemHubSpotWeb analysisIt expires in one year.
HubSpoths-membership-csrfHubSpotWeb analysisIt expires at the end of the session.
HubSpoths_langswitcher_choiceHubSpotWeb analysisIt expires in two years.
HubSpot__cfruidHubSpotWeb analysisIt expires at the end of the session.
HubSpot__cf_bmHubSpotWeb analysisIt expires in 30 minutes
HubSpot__hstcHubSpotWeb analysisIt expires in 6 months.
HubSpothubspotutkHubSpotWeb analysisIt expires in 6 months.
HubSpot__hsscHubSpotWeb analysisIt expires in 30 minutes.
HubSpot__hssrcHubSpotWeb analysisSession duration
Google Analytics 4_gaGoogle Inc.Used to distinguish users.2 years
Google Analytics 4_ga_Google Inc.Used to persist session state.2 years
Universal Analytics_gidGoogle Inc.Used to distinguish users.24 hours
Universal Analytics_gatGoogle Inc.Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.1 minute
Universal AnalyticsAMP_TOKENGoogle Inc.Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.30 seconds to 1 year
Universal Analytics_gac_Google Inc.Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.90 days
Universal Analytics__utmaGoogle Inc.Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.2 years from set/update
Universal Analytics__utmtGoogle Inc.Used to throttle request rate.10 minutes
Universal Analytics__utmbGoogle Inc.Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.30 mins from set/update
Universal Analytics__utmcGoogle Inc.Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.End of browser session
Universal Analytics__utmzGoogle Inc.Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.6 months from set/update
Universal Analytics__utmvGoogle Inc.Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.2 years from set/update
Google Analytics 4_gaGoogle Inc.Used to distinguish users.2 years

Functional Cookies 

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all these services may not function properly.

ApplicationCookiesProviderPurposeExpiry date
(retention period)
Websitelaravel_cookie_consen-User preferenceEnd of session, up to two hours, up to 1000 days

Targeting Cookies 

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Cookies Provider DomainPurpose Expiration Provider
bcookie .linkedin.com Browser Identifier cookie to uniquely indentify devices accessing LinkedIn to detect abust on the platform and diagnostic purposes 1 year LinkedIn
bscookie .linkedin.comUsed for remembering that a logged in user is verified by two factor authentication1 yearLinkedIn
JSESSIONID .linkedin.comUsed for Cross Site Request Forgery (CSRF) protectionSessionLinkedIn
lang .linkedin.comUsed to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settingsSessionLinkedIn
lidc .linkedin.comTo facilitate data center selection24 hoursLinkedIn
sdsc .linkedin.comSigned data service context cookie used for database routing to ensure consistency across all databases when a change is made. Used to ensure that user-inputted content is immediately available to the submitting user upon submission SessionLinkedIn
li_gc .linkedin.comUsed to store consent of guests regarding the use of cookies for non-essential purposes6 monthsLinkedIn
li_mc .linkedin.comUsed as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side6 monthsLinkedIn
UID scorecardresearch.comCookie used for market and user research720 daysScorecard research
UserMatchHistory .linkedin.comLinkedIn Ads ID syncing30 daysLinkedIn
AnalyticsSyncHistory .linkedin.comUsed to store information about the time a sync took place with the lms_analytics cookie30 daysLinkedIn
lms_ads .linkedin.comUsed to identify LinkedIn Members off LinkedIn for advertising30 daysLinkedIn
lms_analytics.linkedin.comUsed to identify LinkedIn Members off LinkedIn for analytics30 daysLinkedIn
li_fat_id Various, first party domainMember indirect identifier for Members for conversion tracking, retargeting, analytics30 daysLinkedIn
li_sugr .linkedin.comUsed to make a probabilistic match of a user's identity outside the Designated Countries90 days LinkedIn
U .adsymptotic.comBrowser Identifier for users outside the Designated Countries3 monthsLinkedIn
_guid .linkedin.comUsed to identify a LinkedIn Member for advertising through Google Ads90 days LinkedIn
BizographicsOptOut.linkedin.comdetermine opt-out status for non-members10 yearsLinkedIn
li_giant Various, first-party domainIndirect indentifier for groups of LinkedIn Members used for conversion tracking7 days LinkedIn
__gsas Set from partner domainAdvertising3 monthsAdSense for Search
__gpi Set from partner domainAdvertising13 monthsAdSense, Google Ad Manager
__gpi_optout Set from partner domainAdvertising13 monthsAdSense, Google Ad Manager
NID google.com and local variations, e.g. google.deSecurity, Analytics, Functionality, Advertising6 monthsAdSense for Search, Google Ads
DSIDdoubleclick.netSecurity, Functionality, Advertising2 weeksAdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360
test_cookie doubleclick.netFunctionality15 minutes AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360
id doubleclick.netFunctionality, AdvertisingOPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere AdSense, Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360
__gads Set from partner domainAdvertising13 months AdSense, Display & Video 360, Google Ad Manager, Google Ads
GED_PLAYLIST_ACTIVITY Set from partner domainAdvertisingSession AdSense, Display & Video 360, Google Ad Manager, Google Ads
ACLK_DATA youtube.comAdvertising5 minutes AdSense, Google Ad Manager, YouTube
pm_sess doubleclick.net, google.comSecurity, Functionality30 minutes Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
pm_sess_NNN doubleclick.net, google.comSecurity, Functionality30 minutes Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
aboutads_sessNNN doubleclick.net, google.comSecurity, Functionality30 minutes Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
FPAU Set from partner domainAnalytics, Advertising90 days Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
ANID google.com and local variations, e.g. google.deAdvertising13 months EEA UK / 24 months elsewhere Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
AID google.com/ads, google.com/ads/measurement, googleadservices.comAnalytics, Advertising13 months EEA UK / 540 days elsewhere Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
IDE doubleclick.netAdvertising13 months EEA UK / 24 months elsewhere Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
TAIDgoogle.com/ads, google.com/ads/measurement, googleadservices.comAnalytics, Advertising14 days Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
FPGCLDC Set from partner domainAnalytics, Advertising90 days Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
_gcl_dc Set from partner domainAnalytics, Advertising90 days Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
_gcl_au Set from partner domainAnalytics, Advertising90 days Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
FLC doubleclick.netAdvertising10 seconds Campaign Manager, Display & Video 360, Google Ads, Search Ads 360
RUL doubleclick.netAdvertising12 monthsCampaign Manager, Display & Video 360, Google Ads, Search Ads 360
FCCDCF Set from partner domainFunctionality13 monthsFunding Choices
FCNEC Set from partner domainAnalytics365 daysFunding Choices
FPGCLAW Set from partner domainAnalytics, Advertising90 days Google Ads
FPGCLGB Set from partner domainAnalytics, Advertising90 days Google Ads
_gcl_gb Set from partner domainAnalytics, Advertising90 days Google Ads
_gac_gb_ Set from partner domainAnalytics, Advertising90 days Google Ads
_gcl_aw Set from partner domainAnalytics, Advertising90 days Google Ads
1P_JAR google.com and local variations, e.g. google.deAdvertising30 days Google Ads
Conversion www.googleadservices.com/pagead/conversion/Advertising90 days Google Ads
YSC youtube.comSecuritySession Google Ads, YouTube
VISITOR_INFO1_LIVE youtube.comSecurity, Advertising180 days Google Ads, YouTube
VISITOR_INFO1_LIVE__k youtube.comSecurity, Advertising180 days Google Ads, YouTube
VISITOR_INFO1_LIVE__default youtube.comSecurity, Advertising180 days Google Ads, YouTube
FPLCSet from partner domainAnalytics20 hours Google Analytics
_ga Set from partner domainAnalytics2 years Google Analytics
_gac_ Set from partner domainAdvertising90 days Google Analytics
_gid Set from partner domainAnalytics24 hoursGoogle Analytics
_gat[_] Set from partner domainAnalytics1 minute Google Analytics
__utma Set from partner domainAnalytics2 years Google Analytics
__utmb Set from partner domainAnalytics30 minutes Google Analytics
__utmcSet from partner domainAnalyticsSession Google Analytics
__utmt Set from partner domainAnalytics10 minutes Google Analytics
__utmz Set from partner domainAnalytics6 months Google Analytics
__utmv Set from partner domainAnalytics2 years Google Analytics
AMP_TOKEN Set from partner domainFunctionality 30 seconds to 1 year Google Analytics
FPID Set from partner domainAnalytics2 years Google Analytics
GA_OPT_OUT google-analytics.comFunctionality 10 Nov 2030 (all cookies) Google Analytics
_ga_ Set from partner domainAnalytics2 years Google Analytics 360
_dc_gtm_ Set from partner domainAnalytics1 minute Google Analytics, Google Tag Manager
_gaexp Set from partner domainAnalyticsSet by customer; max of 93 daysGoogle Analytics, Optimize
_gaexp_rc Set from partner domainAnalytics10 secondsGoogle Analytics, Optimize
_opt_awcidSet from partner domainAnalytics24 hoursGoogle Analytics, Optimize
_opt_awmid Set from partner domainAnalytics24 hoursGoogle Analytics, Optimize
_opt_awgid Set from partner domainAnalytics24 hoursGoogle Analytics, Optimize
_opt_awkid Set from partner domain Analytics 24 hoursGoogle Analytics, Optimize
_opt_utmc Set from partner domain Analytics24 hoursGoogle Analytics, Optimize
_gcl_gf Set from partner domain Analytics, Advertising 90 daysGoogle Flights
_gcl_ha Set from partner domainAnalytics, Advertising 90 daysGoogle Hotel Ads
PAIDCONTENT doubleclick.netAnalytics, Advertising30 daysGoogle Surveys
_opt_expid Set from partner domain Analytics 10 seconds Optimize

6. How are cookies used by third parties and partners?

We occasionally  use plug-ins and third-party components on the Petiole Website to enhance user experience and our online marketing activities. Cookies can be used  for similar purposes by these components. Neither the third parties nor Petiole have access to the data collected by the other parties via cookies. Additionally, We also use cookies to display Petiole advertisements when you visit third party websites with which we have marketing agreements. In some cases, these third parties gather and give us with anonymized data about your use of our and other websites, including but not limited to geographic information, such as your user behaviour on a website, or the names of websites that served you with adverts. In order to increase the effectiveness of our advertising, we use this information to display more pertinent and helpful advertisements. Typically, this information is gathered via cookies and forwarded to a third-party server (such as Google Analytics (a service network from Google Ireland Limited) and is not linked to your personal data. These servers may be located in countries other than Switzerland, depending on the provider. These system’s main function   is to gather the following kinds of anonymized data:

-       Client host name / hidden IP address of the accessing device

-       URL (address of a web site) via which visitors are redirected from or to our website

-       Time of the visit

-       Browser type and version

-       Brand or operating system of the device

-       Other device-specific information, e.g., screen size.

The companies specified are responsible for the processing of personal data as described below. They determine at their own discretion on the purposes and means of transmitting data and using it on their own servers. The purpose and means of data collection and the companies’ processing and use of the transferred data are governed by their own data protection guidelines. There you can find even more information about your rights and options for protecting your privacy.

Google

We use advertising and analysis services from Google LLC (“Google”) to evaluate how our website is used and to obtain information to improve our services. We use cookies to evaluate information such as the number of persons or demographic information about users. We use the data we get from Google, aggregated or anonymized in some other fashion, to improve our content and services. In this, only Google can associate the data with a person. We use Google’s advertising technologies based on the legal ground of our legitimate interest in targeting our services to potential customers via marketing. You also have the option to opt out of this processing of your personal data at any time. We also use IP anonymization. With this, your IP address in Switzerland, the EU, or the European Economic Area (EEA) is shortened, your complete IP address being only transmitted to Google in exceptional cases.

 

LinkedIn

Our website may include LinkedIn social networking technologies provided by LinkedIn Corporation (“LinkedIn”), for example to share content and make our LinkedIn page available or to use your LinkedIn credentials to sign up to Petiole. LinkedIn collects information that one of our sites has been loaded via LinkedIn cookies on your browser. In addition, LinkedIn automatically receives the URL of the last website you visited or that you are redirected to. LinkedIn also obtains the IP address of the computer or proxy server you use to access the internet, information about your computer operating system and browser, about your mobile device (including the mobile device identifier from your mobile device’s operating system), your mobile device’s operating system (if you access LinkedIn from a mobile device), and the name of your ISP or mobile service provider. LinkedIn may also receive location data from GPS-enabled devices if you have enabled this feature, unless you have changed the settings on your mobile device to stop LinkedIn receiving real-time location data.

Hubspot

We use HubSpot to host our website, which sets a number of tracking cookies for visitors to understand their behavior better. These include essential cookies to enable the performance or our website and other functional cookies to optimise your visit on our website.

Hotjar

Hotjar Tracking Code cookies are set on a visitor's browser when they visit a website that loads the Hotjar Tracking Code. These cookies allow the Hotjar features and tools to function correctly.

 

7. Data Protection

Please refer to our Data Protection Charter for more information on the use of private data and the protection related thereto.

 

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Petiole Asset Management AG
Bahnhofstrasse 64
8001 Zurich
Switzerland

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